AFM Home | The Staff Report | Dec 2003

Booster clubs are the lifeblood of most high school football and college football programs. It is a necessity when it comes to funding a basic team, much less a competitive one. But there has to be something better than just selling candy bars or raffle tickets.

What if there was a means of raising money while building tradition and pride at the same time? What if your program could provide its fan base and alumni with something that lasted longer than the taste of a chocolate bar or was more rewarding than a chance to win a prize against unlikely odds?

Well, perhaps there is a solution.

One of the best ways to instill pride and build tradition is with team-logoed watches, clocks and rings. Not only can watches and rings be custom designed to showcase your team’s colors or logos, but they can also provide a long lasting symbol of dedication and spirit.

Since 1987, SMi Awards has been the source for quality custom logo watches, clocks and rings. SMi Awards offers an excellent, cost-efficient alternative for booster clubs to increase its revenue while building on the spirit and provide its members with a sense of ownership in their football program.

Here are a few questions that you may need to answer to your fundraising efforts:

1. What is your goal amount?
2. What has been successful in the past?
3. What will your community support?
4. Would you buy what you are planning to sell?
5. What will the money raised be used for?

Customized products like watches, clocks and rings are not just for the athletes that win championships, it is also for the very people that support the program. So don’t just settle for selling candy bars, when you can provide a quality gift that will last for many seasons to come.