AFM Home | About AFM

About AFM

American Football Monthly is the "trade journal" for the football coaching professional. Each issue is packed with articles covering every aspect of the game including profiles of the top coaches in the game, Xs & Os clinics, strength training, sports psychology and much more.

• Take a look at the latest edition of American Football Monthly
• Check out the different sections of American Football Monthly
• See Who's Who at AFM
• Read comments from YOU about American Football Monthly

Every issue contains:

THE SPOTLIGHT- with articles and interviews with top coaches and players and about the programs and teams that are influencing the game at every level - from high school to the NFL.

THE CLINIC-with comprehensive articles submitted by the nation's top college and professional coaches on the fundamentals, techniques, schemes and strategies involved in all aspects of the game - offense, defense and special teams. These articles are not just from coaches who win, but also from those men who have distinguished themselves as "teachers" and "master coaches." We have articles that give coaches insight into the plays, schemes, philosophies and teaching methods that really work. We don't have over-simplified generic submissions. It is our philosophy that the readers of American Football Monthly deserve information that can help them improve their players and programs.

MIND & BODY-within this section of the magazine we cover every aspect of the game to help coaches and the their athletes improve performance and enhance their careers. Included in our overview of the game are sections on: strength training and conditioning, sports psychology, sports medicine, financial counseling and academic agenda.

TECHNOLOGY & EQUIPMENT-keeping up with the expanding role of high-tech equipment in the football professionals' job, this is the fastest-expanding section of the magazine. It features the latest in football technology and equipment including video technology, computer software, practice and game equipment and every other product that can give a coach an advantage over his competition.

PLUS AN EXPANDED SECTION FOR NEWS & NOTES FROM THE NFL, COLLEGE, HIGH SCHOOL AND THE WORLD OF RECRUITING IN EACH ISSUE.

Top of Page

Who's Who at AFM-A Look at Our On-Staff Team of Experts

The guru of the West Coast Offense and mentor for many of the game's top coaches, AFM Senior Editor Bill Walsh, without question, is one of the premier teachers in the game. A 1993 inductee into the NFL Hall of Fame, Walsh established a benchmark for consistency and innovation during his reign as organization president and head coach of the San Francisco 49ers from 1979-88. He inherited a 2-14 club in 1979 and through several moves built the team that would win three Super Bowls during his tenure. Walsh's accomplishments in and out of the professional game are marked with distinction. Prior to moving to San Francisco, Walsh complied a 17-7 record at Stanford - even returning in 1992 to lead the Cardinal to a 10-3 record and a bowl victory over Penn State. He left Stanford again after the 1994 season to rejoin the 49ers in a front office capacity. Walsh, committed to the betterment of educational opportunities for players and coaches everywhere, joined the staff of AFM in the fall of 1997. He is also author of two books, Building a Champion and Last Three Plays, written with Ravens head coach Brian Billick. A two-way player at San Jose State, Walsh's coaching career also began at the high school level before he served as Marv Levy's defensive coordinator at Cal in 1960. Over the next 15 years, Walsh would learn and build under the likes of John Ralston, Al Davis, Paul Brown and Tommy Prothro.

A two-way player at San Jose State, Walsh's coaching career also began at the high school level before he served as Marv Levy's defensive coordinator at Cal in 1960. Over the next 15 years, Walsh would learn and build under the likes of John Ralston, Al Davis, Paul Brown and Tommy Prothro.

Jerry Palmieri    jpalmieri@americanfootballmonthly.com
Strength and Conditioning Coach, Jacksonville Jaguars
Strength & Conditioning Editor

Fundamentally sound in theory and practice, Jacksonville Jaguars' strength and conditioning coach Jerry Palmieri has brought results to every program he's worked at. Palmieri, who knows what it's like to build a program literally from the ground up having been with the Jaguars since January of 1995, has also been part of programs at Boston College, Kansas State and Oklahama State, and got his beginning and his master's at North Carolina. An active member of the Fellowship of Christian Athletes, a three-time Golden Gloves champion and former USA Boxing team member, Palmieri is Strength and Conditioning editor at AFM.

Todd Toriscelli    ttoriscelli@americanfootballmonthly.com
Head Trainer, Tampa Bay Buccaneers
Sports Medicine Editor

After achieving national recognition as one of the top trainers in college athletics, Todd Toriscelli became head trainer for the Tampa Bay Buccaneers in 1997. As head trainer at Stanford, where he oversaw the care of athletes in 33 varsity sports, Toriscelli served as the National Athletic Trainers Association's liaison to the NCAA Football Rules Committee. He has also served as head trainer at Miami (Fla.) and Kansas State. Toriscelli, AFM's Sports Medicine Editor graduated from Ohio State in 1984 and earned a master's degree from North Carolina in 1985.

Dr. Thom Park    tpark@americanfootballmonthly.com
Professional Development Editor

A former college football coach with stops at Maryland, Citadel and UConn, Thom Park, Ph.D., is a successful financial planner and one of the nation's foremost authorities on sports contracts, agents and negotiations. Park has been a featured speaker at a multitude of coaching clinic, including the American Football Monthlyes Association convention, and is a regular contributor to AFM.

Dr. Steven Frierman    sfrierman@americanfootballmonthly.com
Sports Psychology Editor

One of the most highly respected minds in the academic and practical arena of sports psychology, Steve Frierman, Ph.D., is Sports Psychology Editor of AFM. Frierman trains potential coaches as an educational sports psychologist at Hofstra University. He is also the former team psychologist for the N.Y. Islanders.

John T. Reed    jtreed@americanfootballmonthly.com
Football Clock Management Editor

A businessman and graduate of both West Point and Harvard, John T. Reed has completed the most complete analytical look at football clock management on the gridiron. Hailed by many experts as the finest piece ever written on the subject, Reed's 237-page book contains an in-depth look at the topics of using timeouts, turnover avoidance, no-huddle offense and practice planning.

Will Rodecap    wrodecap@americanfootballmonthly.com
Colorado State University
Equipment Editor

The head of athletic equipment at Colorado State University, Will is recognized as one of the country's rising stars in this area. Prior to coming to CSU, Rodecap served in the same capacity at the University of Tulsa. He has authored numerous articles and serves as an advisor to many companies.

Russ Pear    rpear@americanfootballmonthly.com
University of Kentucky
Field & Stadium Editor

As the Head of Facilities for the University of Kentucky, Russ Pear oversees a multi-million dollar budget and more than 15 facilities. He is well recognized as one of the nation's leaders in development and facility maintenance.

Travis Davis    tdavis@lcclark.com
AFM Publisher

Rex Lardner   rlardner@lcclark.com
AFM Managing Editor

Scott Corsetti    scorsetti@lcclark.com
AFM Designer and Art Director

Sam Leppanen
Internet Administrator

Mark Newell
Sports History Editor (1970-present)

Bruce Stewart
Sports History Editor (pre-1950s)

Rod Smith    rsmith@odsys.net
Complete Coach Editor

Contributing Writers:

Gene Frenette
Florida Times Union

Richard Scott
College Sports X-Change

Kevin Kaminski
Football News

Top of Page