Article CategoriesAFM Magazine
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From the Coach’s Bookshelf – Madden - Larger Than Lifeby: Bryan Burwell© More from this issue In Madden, longtime sports columnist Bryan Burwell has written the first comprehensive biography of this living legend. From his days as a star athlete in Daly City, California, Madden was driven to succeed, a trait that helped him persevere during his tumultuous years with the Raiders under Al Davis and compelled him to try his hand at broadcasting after his coaching career was over. John Madden is arguably one of the two or three most unique men in the history of American professional football. Legendary coach. The greatest TV football commentator ever and maybe the greatest sports commentator ever. And now, in his third professional incarnation, he is a marketing force and pop-culture icon. How many people can lay claim to having influenced generations of NFL fans in three separate but equally legendary careers? Madd....The full article can only be seen by subscribers.
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