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Letter From the Publisher

The Heavy Effect of Recruiting ...
by: Travis Davis
© More from this issue

What is black and gold, weighs in at a hefty 5lbs and is getting the attention of some of the top recruits in the country? The University of Missouri’s 2004 Media and Recruiting Guide.

Careful. This thing is big. It’s big in size and it’s bigger in potential on the national recruiting scene and it is currently landing on the kitchen table of some of the nation’s top recruits with a resounding ‘thud’ – opening their eyes to Mizzou Football.

What’s the Mizzou secret in differentiating its media guide from most everyone else? Its simplicity may surprise you. It’s designed for the teenage athlete – not necessarily the local beat writer, alumni or booster.

It’s secret lies in what’s at the heart of most high school kids’ interests – cool stuff – like football helmets, portable DVD....The full article can only be seen by subscribers.
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