Feeling Pressed?

Sports writers offer a few simple ways coaches can improve their relationship with the media
by: Richard Scott
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So, you're not witty, charming, and entertaining all the time. So, you tend to be serious, stoic, cautious and devoted to film study and game preparation. That's just fine with reporters.

Well, maybe not all reporters (TV folks aren't journalists, they're entertainers), but you might be surprised to learn which qualities the average college football writer respects in a football coach.

How about honest, approachable, discerning and perceptive? Those are the qualities any beat writer hopes for when he is assigned to cover a football program.

The truth is, football writers don't want football coaches to be something they aren't. It's like asking writers to dress better when they have absolutely no sense of style or fashion. What they really expect from the coach-media relationship might actually surprise you.

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Feeling Pressed?