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AFM NEWS - From The Editors Desk

Rex Lardner July 21st, 2017

Coming Soon - 'The Football Coaches Bible: A Complete Guide to Everything Off the Field.' written by two legendary high scool coaches - Bill Redell and Mike Maio - this manual is the most complete and comprehensive book of its kind. Chapters include 'How to Interview for a Coaching Job', 'Dealing with the Parents', and 'Starting a Program or Taking Over an Existing Program.' Coming soond to AFM!

July 20th, 2017

"Five Keys to Team Excellence: Engineering Your Culture" is posted today. The article was written by Ralph Isernia, the head coach at Rensselaer Polytechnic Institute.

July 19th, 2017

Part II of "The 3-3 Stack Defense with a Twist" is posted today (Part II). The article was written by Rick Streif, the head coach at Cathedral High School (IN) and includes three detailed diagrams.

July 18th, 2017

Rick Streif is the head coach at Cathedral High School in Indianapolis. His detailed clinic article, "The 3-3 Stack Defense with a New Twist" (Part I) is posted today.It includes each defensive player's responsibilities within this defense.

July 17th, 2017

"Game-Changer: Blocking a Punt" is one of the featured clinic articles in the latest digital issue of AFM, now available at The article was written by Tommy Perry, the Special Teams Coordinator at Texas Tech and his Special Teams Graduate Assistant, Chris Clevenger.

July 14th, 2017

One of the articles in the latest digital issue of AFM is entitled, "Questions for Coaching Candidates." Written by Mike Clark, the Head Coach at Bridgewater College in Virginia, it can be found - with other features and clinic articles - at Coach Clark includes three questions every coaching candidate should ask the interview committee.

July 13th, 2017

The final segment of 'Meeting the Parents' is posted today. It is excerpted from Matt Kunz's book, 'Before the Whistle: Football Coaching 101'. In this segment, the author details 'calling post.'

July 12th, 2017

Posted today is part II of 'Meeting the Parents', excerpted from Matt Kunz's book 'Before the Whistle: Football Coaching 101." The concept of communicating expectations is a critcal component of the coach-parent realtionship.

July 11th, 2017

Part I of a three part series from 'Before the Whistle: Football Coaching 101' is posted today. The excerpted chapter, 'Meet the Parents' is the topic. Written by former Notre Dame football player Matt Kunz, the subject focuses on 'Worried Mothers' and 'Glory Day Dads.'

July 10th, 2017

AFM's latest digital issue - #2 - is now available online at The cover story is 'How to Get the Most Out of Special Team Practices' and was written by Andre Powell, the Special Teams Coach at the University of Pittsburgh.

Coach Powell has a four point philosophy: 1 - Only play guys that you trust; 2 - Don't get beaten because you didn't know; 3 - No player will ever get hurt or worn out during special teams practice; 4 - No meeting will ever go one second over the alloted time.

July 10th, 2017

The second installment of 'Meet the Parents' is posted today. The subject is a chapter from Matt Kunz's book, 'Before the Whistle: Football Coaching 101.' Communicating expectations is a critical componant of the coach-parent relationship.

July 7th, 2017

The Drills Report in AFM's first digital edition - now available at - is entitled, 'Fundamental Defensive End Training.' Written by Tamir Dayya, the founder and owner of All Day Athletics, the article includes photos of the proper stance and how to combat three different kinds of blocks.

July 6th, 2017

Part two of 'From Worst to First' is posted today. Written by Stephen Bryce, the head coach at the University of Regina, the article talks about the transformation of the football culture that led the Rams to first place in the Canada West Conference.

July 5th, 2017

Stephen Bryce is the head coach at the University of Regina in Canada. He and his staff and players helped turn around the fortunes of the school and changed the football culture. The first of his two part article is posted today:'From Worst to First.'

July 4th, 2017

Kristian Johnson is an assistant coach at Tyler Junior College in Texas. His clinic article on the 'RPO Offense' is posted today.

July 3rd, 2017

One feature in the new first digital edition of ASFM is 'Coach to Coach' by Jared Wood, a Sports Psychology Consultant. His article is entitled, 'Lose Control, Gain Trust' and is available at Here is an excerpt:

"As football coaches, we often seem obsessed with control. Not only do we want our players to control their thoughts, emotions and actions, we want to control the line of scrimmage, control the clock and control the game. While this idea of control seems useful, no matter what we think we can control, there are limits to it."

June 30th, 2017

AFM's first digital edition is now available at Among the features and clinic articles is "Leadership Strategies; How to Develop a Steady Stream of 'Championship Level' Quarterbacks in Your Program." written by Eric Smith, the director and Coach at Winning Edge Shills, here is an excerpt:

"I will challenge you to stop reading right now and think for a moment about any organization in sports or business that 'consistently'succeeds at a high level without top notch leadership. Sure you'll get short term exceptions from time to time but they're rare and never long lasting.What I'm focusing on in this article is building a need to be leaders!"

June 29th, 2017

Part two of the clinic article, "Spread Two-Back Power Without Two Backs" is posted today. Written by Valparaiso offensive line coach Vin Giacalone, the article focuses on each lineman's responsibilities.

June 28th, 2017

Vin Giacalone is the offensive line coach at Valparaiso University. Posted today is the first part of his clinic article, "Spread Two-Back Power Without Two Backs." Included are diagrams for Valparaiso's Gap play.

June 27th, 2017

Eddie Fields is a coach and teacher at Space Coast High School in florida and a frequent contributor to His latest blog is posted today.

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Program Management

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  • Over Ten Years of the Strength Report
  • The Camaraderie
  • Your Take: I Hate Banquets (Part I)
  • Conditioning for an Aggressive, Up-Tempo Offensive System
  • A Special Coach of the Year
  • A Quick, Simple, High Rep Progression for Defeating Blocks
  • The Psychology of Football
  • An In-Season Strength and Conditioning Strategy
  • Leadership Strategies: In Need of a New Direction
  • Texas Legend Phil Danaher
  • Warhawk Special Team Play – Technique and Drills
  • Shrug Off Predictability with Formation Adjustments, Not Checks – Offensive coaches, now more than ever, are using non-traditional sets to gain an advantage on the defense.
  • The Drive Series – It is critical for the QB to read coverage early for this series of plays to be successful.
  • 3-4 Front with Quarters Coverage: Base Front Variations – These four variations of the 3-4 defense may help your defense with one more player having ‘drop skills.’
  • AFM Subscribers Ask with Shawn Liotta Offensive Coordinator, Clairton High School (PA)
  • Letter from AFM – The Best of the Best
  • Developing Physical Linebacker Play
  • Turning Up Motivation in the Dog Days of August

  • Digital Download - 304 Pages of Football Forms for the Winning Coach

    NEW! Get the Manual


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